SWISS RESCUE TEAM BACKPACKS

When the owners of the SwissGear family of brands were looking to create incremental business they turned to the same team that helped them launch SwissGear originally - Whoville. Whoville developed a brand that aligned with their commitment to quality and echoed their Swiss heritage while appealing to a younger customer than their core products. Whoville created the name and developed the brand including designing the launch line of backpacks.

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Name Generation & Identity Design

Product Design