JIMU ROBOT

When the tech wizards from UBTech, one of China's premier developers of AI robotics, wanted to expand to the North American market they came to Whoville first. Whoville worked closely with the UBTech marketing and product teams to position their Jimu brand of educational robotic products to best align with North American consumers by redesigning a more friendly robot, simplifying the programming app's UX and developing an assortment of robots at the right price points. Whoville created the clean and smart brand imagery and developed a voice and messaging that spoke to robotic enthusiasts and engaged a broad demographic of parents and their children fascinated by the Jimu fun approach to STEM curriculum. Whoville also developed B2B & B2C marketing materials, print advertising, video assets and launched and managed the Jimu Robot social media platforms and PR intitiatives. From launch at CES to becoming the darling product of the CEO of Apple, Tim Cook, Jimu Robot has become the market leader in a highly competitive product category. Come to Whoville to make your next product, service or brand the next big thing!

See some of the assets Whoville created for Jimu Robot below.