GATOR MAGNETICS

Gator Magnetics uses a proprietary, heavily patented technology to make extremely powerful magnets. The came to Whoville looking for the best way to apply this technology to a consumer product as a new branch for their B2B components business. Whoville identified the fast growing garage organization space as the perfect category for a line of strong hooks, baskets and other storage products that users can snap onto the many steel surfaces in a typical garage or workshop like toolboxes, shelves, workbenches and storage cabinets to conveniently expand their storage capacity. We then named it Gator and gave the brand a dynamic look and feel that stands out as something fresh and different in a category that has not seen innovation in decades. Whoville cohesively extended the branding to the website, packaging, sales and marketing materials, point of sale displays and compelling videos.

Gator launched at the National Hardware Show and the brand promptly won the Retailer’s Choice Award and the hooks were picked up by the industry leading retailer, Home Depot and will be in all Lowes stores in the summer of 2024. Social Media and Influencer marketing done by Whoville has led to great brand awareness and impressive sell through at Gator’s retail partners and direct to consumer e-commerce website. Email marketing created and managed by Whoville consistently gets outstanding open rates above 55%! Whoville is proud to have created and implemented every brand touch point for Gator Magnetics, one of the hardware industry’s fastest growing brands.

See some of the assets Whoville created for Gator Magnetics below.